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e.g... - Designer Profile

e.g… the fashion label for the metro-sexual woman
 
Based in Spitalfields, E1, the fashion centre of London, e.g… is a new label offering high-end fashion to strong, independent ladies who like to stand out in a crowd.

The current collection is heavily influenced by dominant women such as style icons Grace Jones and Joan Collins, and is reminiscent of 80’s power dressing with big shoulders, strong silhouettes and sharp lines. Yet at the same time being suggestive and sexual thanks to the luxurious fabrics, figure hugging contours and classic styling. A contradiction becoming more prevalent in today’s society as women challenge their traditional position in a male dominated world whilst still wanting to dress and feel fabulous!

Creative director, Emma Griffiths has worked with world renowned designers Alexander McQueen and Boudicca and this can be observed in the quality and attention to detail seen throughout the collection. With production carried out from their base opposite Spitalfields market, Emma is able to oversee the manufacturing process herself, ensuring each garment is produced ethically and to her exacting standards.

e.g…’s latest collection can be viewed and purchased on-line at www.egfashion.co.uk and trade enquiries are welcome.